Minor hockey is rife these days with the desires and dreams of parents for their kids. Psychologists have a field-day with these ‘Snowplow’ parents and look the many ways that they live their lives vicariously through their children – not dealing with the unresolved issues they have in their own lives.
The minor hockey journey is a long one. It’s also a tough one but it can be enervating and invigorating in ways many will not understand. Because of this, it is important to understand that it takes a burning, yearning desire by a child to achieve success at the highest levels of hockey. I don’t think it can be instilled in a kid – but it can be inspired in a kid.
The best way to inspire it is to take a ‘player centric view’ of the sport – especially when you coach the game. My experience as a sales & marketing consultant is that most companies get focused on the wrong things – they take their eye off their customer and get so focused on their own products and services that they fail to see that there are changes in the market – new competition, new ideas.
I feel the same way about community hockey organizations. Whereas many people join a board for some singular issue – perceived issues in player selections, or issues around certain groups – the biggest challenge exists in the fact that the game is changing, primarily because the kids who play it are changing.
Right now it is my belief that most organizations are focused on 1980, 1990 paradigms of management while the ‘new customer’ …the minor hockey player of today is demanding much different things from the game. Hockey is part of an eco-system of activity that children are involved in which includes other sports, other pastimes found both online and off-line worlds. How these community organizations address this change is at the core of the transformation, and I believe, the growth of the game. Right now its not being served in battles between Boards and coaches as to ‘who makes the teams’.
The only way I can capture that dynamic is with this slogan.
“It’s not just your dad’s game anymore —- anybody can play it”.